- Open up competition in the digital healthcare market
- Reduce implementation and integration cost
- Boost demand by paying customers
- Rally the support by larger and well-established companies
They would like to be able to import or export data from and to other sources, but the limited standards adoption rate is a vicious cycle of low return. They may be unsure about the benefit for them to invest in trying to find and import data from multiple sources that all hold their data differently. Supporting interoperability does not yet offer enough business value over old-fashioned lock-in models and bespoke connections.