‘Digital health transformation’, the very definition of this year’s conference theme, was the first of many discussion starters. Should we not stop using the words ‘digital health’? After all, health itself is not digital, and digitalization has become an unquestionable part of everyday life.However, leaving nobody behind, a smart hybrid approach is the way forward to guarantee equitable access to healthcare: let digital tools handle foundational information, tasks and analyses, thus creating more space for personalized (inter)actions and guidance.“The key to transformation is always the human factor.”